Little Dessert Shop Southall opens with a BANG as London territories continue to sell out FAST!

Join the #DessertRevolution with an award-winning brand. Little Dessert Shop currently offers four franchise models including; Petite Store, Cafe Store, Restaurant Store, and the Ghost Kitchen Model with the initial franchise fee starting from just £39,995. 

by Mu'azzam Ali

The success of Little Dessert Shop (LDS) is well documented, and it is no surprise that everyone’s favourite dessert brand has ambitions to take on the world but who could have guessed it would happen so soon?

Not only are UK territories selling fast... Little Dessert Shops franchise team have received considerable interest in taking the brand global! The only question that remains is just where Little Dessert Shop will land first! 

Within the UK, Little Dessert Shop has 36 stores including 6 stores in Birmingham and 2 in London with the arrival of Little Dessert Shop Southall! 

The LDS marketing team hosts a spectacular opening night event in Southall! The exclusive VIP night was held a day before the official public opening. The incredible “Arabian Nights” theme created tons of social media buzz online prompting excited fans to head to the store to take advantage of the awesome 99p waffle offer the following day.  The opening offer is another ingenious way to ensure the new stores make a big impact when opening. 


Little Dessert Shop marketing team offer two weeks of dedicated marketing support prior to the store opening including the planning of the VIP Influencer event and the public store opening offer event! 

Marketing support continues post-opening in the form of press editorials, B2B Marketing & PR packs highlighting the success of the opening. In addition to this 2 weeks of dedicated training is provided by the Little Dessert Shop operations team offering hands-on training in all aspects of running a successful store. 

In the wake of the recent social media buzz and unprecedented growth, potential franchisees flock as Birmingham and London's territories are in high demand; with limited territories remaining.

In just 6 short years the incredible dessert brand has established itself as a household name! The amazing branding, innovative menu and unique product development set Little Dessert Shop apart from all others.

Despite the restrictions surrounding the COVID-19 Pandemic, Little Dessert Shop has continued to respond promptly to the challenges and designed a new delivery & takeaway model with flexible investments. 

During the pandemic whilst other dessert businesses struggled to sustain growth whereas Little Dessert Shop continued to thrive. The leading dessert brand opened seven new stores during national lockdowns and against all odds.


Little Dessert Shop currently offers four franchise models including; Petite Store, Cafe Store, Restaurant Store, and the Ghost Kitchen Model with the initial franchise fee starting from just £39,995. 

With the increasing demand for deliveries, this low-cost store is ideal for smaller budgets. The new model was designed during the pandemic to accommodate the changing times. This is just one of the examples of Little Dessert Shops adaptable business models. 

Sales of desserts according to Mintel (2020) were valued at 1.59 Million in the UK. The potential for future growth is uncharted and with Little Dessert Shop the proof is in the pudding. 


Want to see the magic behind Little Dessert Shop? Follow @MSZBrands on Instagram for an exclusive behind the scenes look at what the team gets up to when building brands, not just businesses. 

Interested in joining the Dessert Revolution? You too can taste the sweet sweet success with our flexible franchise models! To get more information click here to download our 2021 franchise prospectus.

Mu'azzam Ali


Mu’azzam possesses a wealth of experience across multiple sectors. He plied his trade at major brands including McDonald’s, Royal Mail and Waitrose before embarking upon his Little Dessert Shop journey. His current role within the company consists of property acquisition, brand strategising, store design and developing and defining food trends.