WE ARE LDS

Meet the team behind Britain's favourite dessert brand!

  • GREAT BRANDS ARE NEVER MADE BY ONE PERSON, BUT BY A TEAM OF PEOPLE WHO ARE EXPERTS IN WHAT THEY DO.

THE EXPERTS

<strong>Mu'azzam Ali</strong>

Mu'azzam Ali

CEO

Mu’azzam possesses a wealth of experience across multiple sectors. He plied his trade at major brands including McDonald’s, Royal Mail and Waitrose before embarking upon his Little Dessert Shop journey. His current role within the company consists of property acquisition, brand strategising, store design and developing and defining food trends.

<strong>Roman Aslamzada</strong>

Roman Aslamzada

Franchise

Roman has played an instrumental role in the growth of Little Dessert Shop as a franchise. His vision helped lay the foundation on which Little Dessert Shop could continue to develop and eventually become the brand we all recognise it as today. His work ethic, foresight, and ability to consistently make the correct decision are second to none.

<strong>Zaeem Chohan</strong>

Zaeem Chohan

CEO

Zaeem is a profoundly knowledgeable individual, who uses the tools at his disposal to strengthen our rapidly growing brand. His role is to assist, support and develop the franchise network in order to achieve the best practices for a faster return on investment. Franchisees continue to prosper as they reap the benefits of his advice, guidance and proven coaching methods.

OUR VALUES

QUALITY

IS OUR RECIPE. FOOD AND CUSTOMER
SERVICE IS KEY TO OUR ETHOS

RESPECT

PEOPLE, EXCEED CUSTOMERS
EXPECTATIONS, AND THEY WILL
KEEP COMING BACK.

BRANDING

& PRESENTATION IS EVERYTHING.



TIMING

IS ESSENTIAL - QUALITY IS BASED ON
TIMING DELIVERING OUR FOOD
TO THE CUSTOMER.

PROFIT

MEANS, GROWTH, ZERO
WASTAGE AND MACIMISING
TRANSACTIONS.

INNOVATION

STAYING AHEAD OF THE COMPETITION
WITH INNOVATIVE MARKETING AND
PRODUCT DEVELOPMENT.

Three Little Dessert Shop staff members standing behind the till in the Reading restaurant
An image of six Little Dessert Shop staff in the Reading restaurant stood in front of a floral back drop

Little Dessert Shop Marketing Team, Simran Mall, Matthew Hillary, Josh Allen, Megan Clarke pose for a photograph in front of a floral back drop in Warrington




We’re Always Looking For Ambitious People Who Can Think Outside The Box And Inspire The Individuals Around Them.


If you’re looking for a role where you’re encouraged to push the boundaries and challenge yourself, where you get to work with great people and where you’ll be part of something you’re proud of, then take a look at our Careers page to see about joining our team.

Our Careers

TO BOOK A FREE CONSULTATION CONTACT FRANCHISE TEAM