Frequently Asked Questions for Little Dessert Shop Franchise.

What is the start up capital and return on investment?

The start-up costs for a Little Dessert Shop vary based upon the model chosen, size of the unit and the condition that the property is in. We have developed a detailed financial model that we will share with suitable candidates but as a guide only. Our financial models are forecasted to provide a return on the capital invested within two years and the larger restaurants within three years.

Will the franchisee have exclusive territory rights?

Yes, you would normally have exclusive rights certain terms apply depending on footfall, population and competition analysis.

What are the property requirements for a Little Dessert Shop store?

Our aim is to open as many stores close to heavy footfall. For example close to cinemas, restaurants, bars, leisure areas, retail parks, shopping malls and even on the High Streets.

Our property criteria are as follows:
• A1 use (A3 preferred)
• Situated in high footfall traffic areas
• Close to restaurants, bars, major retail brands, cinemas
• Good transportation links and close to car parking facilities
• Mix of both residential and commercial environments Both leasehold and freehold properties considered.
A site can be introduced to the Little Dessert Shop team by submitting property details and rental requirements to: franchise@littledessertshop.com.
Support and training Join us as a franchisee and you will benefit from a first class training programme to help you take advantage of our proven system. You will also get support and advice on a regular basis, to help progress you and your business.

Are there any ongoing fees?

Our franchise management fee is fixed and paid on a monthly basis, with a small 5% fee on app orders.

How long does it take once I have found a store location to open?

This varies depending on the unit condition and if any demolition works are required or there are any planning permission issues. Solicitors usually take 4 weeks to complete a lease agreement. But typically a store will take 6 to 12 weeks to complete.

What other costs are involved with Little Dessert Shop?

The initial fee for a Little Dessert Shop franchise is £19,995 plus VAT, however this is temporarily discounted to £9,995. This includes the rights to utilise the brand name and territory rights and all of the other items as detailed in the franchise package breakdown.

Is there any assistance with finance Little Dessert Shop can offer?

Franchisees are able to liaise with our partner finance companies and high street banks can assist in arranging finance. We have working relationships with a number of funders who are keen to provide finance to Little Dessert Shop franchisees. Capital is available (subject to status and business plan) for up to 70% of the capital requirement for any individual site.

How much does a store cost to set up?

This is based on individual store requirements, sq. footage, size, type of store etc. A detailed expense report will be available once the store layout is finalised.

What is the difference between Local and National Marketing?

Franchisees have the responsibility to grow their business within the agreed territory, it is expected that a minimum of 3% of gross sales is spent on local marketing every week. Examples of this include leaflet drops, sampling events, local influencers, local brand collaborations, paid social media boosting, PPC and newspaper advertising. The purpose of this is to raise awareness and drive sales to your very own store. National marketing, brand strategies and campaigns are driven by Head Office.

What system will be used as a management tool?

Little Dessert Shop’s management system provides detailed analysis and reporting on store performance, product sales, analysis of staff attendance times, re-marketing information and loyalty points. An advanced Epos system is installed in all stores to ensure consistent working practices.

Who hires and trains the staff?

Our initial support package will help you to hire and train your initial staff members and then you will be trained to do this on an ongoing basis. After a franchise acceptance at the Little Dessert Shop there will be hands on training at a flagship store.

I am interested in trading overseas – what are the next steps?

Little Dessert Shop have received considerable interest from foreign territories – Dubai, Oman, USA, China but have yet to find the right partner. We are searching for those who have a proven business history to drive the brand forward. Any applicant can follow the same steps of our application process.

Can I have more than one store?

Yes, absolutely! However, we only franchise one store at a time, if the franchisee consistently attains high standards of growth, then Little Dessert Shop will consider offering more stores.

Why is my market of interest unavailable for franchising even though there are no Little Dessert Shop stores currently in operation?

As we are aggressively growing there are a number of areas where territorial rights may have already been awarded to a franchisee. In this case, future stores may be planned for development or under construction. Also, there may be areas in which, presently, Little Dessert Shop has decided not to include on the list for current development for business or other reasons.

Can the franchise be inherited in the event of the death, disability or illness of the franchisee?

Yes, this is possible depending on the individual concerned and dependant of the inheritor’s ability to run the store but this is covered in our franchise agreement and a copy of this will be shared with you at the appropriate time.

Who manages the store layout?

All plans are drawn by the franchisor, a detailed drawing will be provided with CAD visuals to determine the store layout along with specifications regarding materials. A contractor to undertake shop fitting is appointed by the franchisor to ensure consistent high workmanship and quality of the final store appearance.
If there are any further questions, queries or information required please email:franchise@littledessertshop.com