Our winning strategy for customer retention through innovative and exciting new seasonal promotional menus.

  • Little Dessert Shop’s iconic promotional menus are key to our winning customer retention strategy. 
  • Seasonal promotions for Valentines, Easter, Halloween and Christmas play a vital part in our national marketing strategies.
  • Promotional and limited edition items are a great way to test products for our ever-evolving menu. 

by Simran Mall


Dessert parlour franchises in the UK are a dime a dozen…

What sets Little Dessert Shop Franchise apart from the others?

Our very own production bakery

Little Dessert Shop has its own on-site production bakery; responsible for the constant production of baked goods to supply our stores nationwide. 

Having our own production bakery alongside our product development team allows us to ensure we are in constant supply of new, innovative and unique products that continue to wow our loyal dessert fans. 

In addition to new products, we know that all of the desserts served in our stores are exclusive to Little Dessert Shop - A unique taste you can only taste at our stores. 

The power of exclusivity

Like supply and demand, the scarcity principle says that the more rare or unattainable something is, the more valuable it is.

As well as our exclusive products on our set menu, we are constantly releasing new products to celebrate all major national and cultural holidays such as Valentine's, Easter, Eid, Halloween, and Christmas. As well as seasonal menu items for Summer, Autumn and Winter. 

For major holidays; our product development team analyse current and past trends creating new and exciting products along with our design and marketing experts to ensure maximum exposure for the new products. 

A winning seasonal menu is the key to customer retention - Our social media experts will push the “If you haven't been to Little Dessert Shop recently you haven't been at all” mindset in order to entice customers back into stores. 

In order to not only survive but thrive, we have learned to constantly grow, adapt and innovate ensuring that our menu remains the most exciting on the market. 

This strategy won us the Express & Star Business award for Innovation & growth. 

This year our innovative new menu for Halloween moves away from the generic spooky-themed products and fits into a newer demographic of social media-worthy aesthetic products that are perfectly on trend for Autumn. 

Although dessert parlours are readily available for franchising in the UK, our marketing strategies are tried and tested for success. 

Join the nation's favourite and leading dessert parlour innovating the sector. Contact a member of our franchise team now for more information by clicking here.

Simran Mall

Simran studied English & Creative writing at Staffordshire University and writes creative content for MSZ Brands.