FRESH-ers FRANCHISE OPPORTUNITIES - Little Dessert Shop WOWS The Student Market With New Innovative Products!

  • Little Dessert Shop push location-specific local marketing strategies to help franchisees engage the student audience
  • Wolverhampton, Wigston, Glasgow, Cardiff and Telford students were treated to the new “Gelato bites” collection at student fresher fairs. 
  • Local Marketing strategies implemented by Little Dessert Shop ensure that new students become brand fans!

by Simran Mall

Little Dessert Shop’s national marketing strategies and innovative products are award-winning and renowned however, smaller local marketing strategies have proven fruitful with the student market! 

Little Dessert Shop’s head office marketing team were in attendance at major freshers fairs across the nation. The nation's favourite dessert brand were sampling the new gelato bites to the students as well as giving away incentive leaflets to retain the student custom within that catchment area. 

Students engaged with the product sample whilst enticing them with the display of all the other exciting flavours! The University events are a great way to take a one-on-one approach with prospective new customers and engage with them on a personal level.

The marketing team worked with franchisees to secure administration to the university events and supported with the marketing materials and strategies to engage the student audience within the store's catchment area. 

Student-targeted offers were distributed at the event to entice customers to revisit the store and order online. The events also offer a great opportunity for networking with other local businesses within the area. 

Little Dessert Shops tried and tested national and local marketing strategies are key to the long-term success of the stores. Ongoing marketing support is available to all franchisees. 

Join the dessert brand with the award-winning marketing team. Contact our franchise team today by clicking here. #OriginalOrNothing.

Simran Mall

Simran studied English & Creative writing at Staffordshire University and writes creative content for MSZ Brands.