Marketing, Including digital marketing, will always be a vital part of any successful business operation. It is crucial you are aware of the marketing support on offer when selecting the right franchise for you. 

Little Dessert Shop’s award-winning marketing team provide start-up and ongoing seasonal marketing support. 

When your new store is in the “pre-build” stage of development, the marketing team will begin your pre-store digital marketing ensuring that your online presence is building alongside your new store. In doing so, the residents within your territory will begin to learn about the exciting new store and build a social media following. 

Dedicated social media pages will be created posting updates and teasers for when the store opens. Your new store will be posted on the official Little Dessert Shop website with online SEO blogs to engage the local audience. As the opening date approaches, our digital marketing team will begin to formulate a list of local influencers that will help launch your store. 

Our events management team will begin to plan a VIP influencer night for the grand opening of your new store. Following our famous VIP red carpet event will be a public offer to successfully open the store within the territory. The event features a spectacular offer such as “99p waffles” in the hopes of gaining media coverage with the local press. 

Once the store has officially opened Little Dessert Shop's unparalleled marketing team will continue to develop new and innovative marketing promotions seasonally. 

Little Dessert Shop’s famous seasonal promotions such as Valentines, Easter, Halloween and Christmas. In addition to this, Little Dessert Shop quarterly and festive promos are ongoing throughout the year. Marketing materials are sent out to all franchisees ensuring that stores are prepared for an upcoming promotion. Marketing materials such as A1 posters, table talkers, TV screens, new products as well as training materials for seasonal products. 

The Head Office Marketing team also offer ongoing support with local events and national days, for example, our team will support your involvement in local events such as student events or collaborations. 

Little Dessert Shop continues to stay ahead of the curve with new innovative menus launching regularly - if you haven't visited Little Dessert Shop recently, you haven't visited at all. The new menu completely revitalises the store with new and exciting flavours ensuring that we always remain on trend. 

In addition to all the mentioned dedicated marketing support and materials. Little Dessert Shop is officially the most followed dessert brand on social media with consistent viral content garnering huge insights on Instagram, TikTok and other major social media platforms. Our social media team consistently posts on all platforms ensuring that our online presence is strong and on-trend. 

Our proven business plan paired with our exceptional ongoing marketing support is the recipe for success. 

Want to get in touch with our expert franchise team? Head over to franchise.littledessertshop.co.uk/contact and complete our franchise form and a dedicated member of our team will be in touch with you shortly.